BRENNIVIN

Brennivín is known as Iceland’s signature distilled beverage. Affectionately referred to as “Black Death,” it is a popular social-occasion alcohol shot that pairs well with fermented shark.

On the occasion of its U.S. debut, Brennivín wanted to update the brand. Karlssonwilker's redesign of the logo, labels, bottle caps, and collateral brand merchandise, aimed to transform the identity into a contemporary alcohol brand without losing the, ahem, spirit of the original design. An important part of the refresh was to advocate for the distillery to re-introduce the original clear glass bottle. All labels were switched to uncoated stock. In addition, the southwestern island of Heimaey was added to the silhouette of Iceland to ensure that its 4,400 inhabitants were rightfully represented together with their mainland counterparts. This redesign has since been implemented worldwide.