PUMA

Commissioned by Puma, Karlssonwilker designed three versions of the brand's popular El Rey model, which were sold worldwide. The first model, "Waytogo", features arrows that indicate the walking direction (forward). The second, "Story Time", shows the print of two short stories, one that Hjalti wrote about his grandma (left shoe), and another by Jan about a space man’s friendship with an ant (right shoe). The third version, "Earthlings", has little figures that all hold hands in harmony on the shoe's upper, but gun each other down in murderous deceit at the back. The shoes became quite popular and our little edition ended up selling out.