RVK
Karlssonwilker recently rebranded RVK, the well-known Icelandic brewery, by crafting a bold, contemporary visual identity that captures the spirit of Iceland’s capital, Reykjavík. The redesign features striking letter patterns and metallic colors, reflecting both the brewery’s urban roots and the raw beauty of the Icelandic landscape. Karlssonwilker’s approach emphasized simplicity and modernity, making RVK stand out on the shelves while remaining deeply connected to its local heritage. The new brand identity seamlessly marries the brewery’s tradition with a fresh, forward-thinking image, appealing to both local beer enthusiasts and international audiences. Thank you, ChatGPT.
- Strategy & Branding
- Visual Identity & Design
- Icelandic brew in cans, hopefully cold
Like a candle in the wind, a flag shows you where the air comes from and where it's going. Cheers.
Beer in Iceland has a unique history, shaped by the country's long-standing prohibition, which banned all beer over 2.25% alcohol content until 1989. Despite this, beer has quickly risen in popularity since the ban was lifted, becoming one of the nation's favorite drinks. Iceland's beer culture today is defined by a thriving craft brewery scene, with local brewers creating innovative beers that reflect the island’s distinct geography and culture. From lagers to stouts, Icelandic beers often feature pure, natural water, giving them a clean, refreshing taste.
Iceland's isolation and harsh environment have also influenced its beer industry, inspiring brewers to experiment with flavors that reflect the country’s rugged landscape. Craft beers often incorporate local ingredients such as Arctic thyme, seaweed, and even Icelandic moss, giving them a unique character that resonates with both locals and tourists. Beer festivals and brewery tours are now common, showcasing the diverse range of brews Iceland has to offer, while also highlighting the island’s deep-rooted traditions and growing appreciation for craft beer.
The RVK logo took from the old 1950s (and since forgotten) “Strætisvagnar Reykjavíkur" signs, featuring the logo of the original Icelandic bus company. We did a little facelift as you can see here.
In Iceland, it's raining cans. Always.
photography by Björgvin Sigurðsson
