Bloomberg Green

For the creation of Bloomberg Green, a multi-channel editorial platform focused on the intersection of climate change and business, Karlssonwilker was called upon to create branding, UX/UI, and digital and print design. Our task was to walk the line between designing a strong, compelling identity and ensuring that it fit seamlessly into Bloomberg's suite of other brands. Since the topics of climate and finance are centered around ever-shifting data, Bloomberg Green's editorial strategy relied on easily customizable charts and infographics. We worked closely with the in-house team to create a visual language that was clear, accessible, and easy to replicate in templates and content management systems.

We also aimed to soften the data-driven structure with visuals that connected the topic back to nature. Hence, we introduced gestures such as using background photos for the infographics and only using images with a clear horizon line. We also introduced a gradient green streak that runs along the edges of feature stories. On digital images, the green slowly rises from the bottom, conveying to the reader on a visceral level that we're all part of the same living, breathing organism.