Wolf-Gordon Installations

Folio, 2017

Folio celebrates Wolf-Gordon’s 50th Anniversary via a display of its commercial wallcovering and upholstery partnerships with leading international designers, as well as its recently published monograph, Wolf-Gordon: Sample Book. Arrayed in consistent rows, it displays each of the book’s 150+ spreads.

Wolf-Gordon’s annual communication campaign centers on the design process of their installation. Each stage of the project is revealed in real-time, underscoring the respective creative process. Visuals evolve from simple sketches of the nascent project to 3-D renderings, and once the project is installed at NeoCon, the campaign uses actual photography.

Excavate, 2016

与前几年一样，沃尔夫 – 戈登的思想全年在一个广告活动中亮相，该活动以草图和想法开始，并在年度工作在NeoCon上公布时结束。

2016年的作品“Excavate”部分来自Wolf-Gordon自己从皇后区的长岛城搬到曼哈顿。 这是办公室演变的一种解释 – 办公室网格的侵蚀，转变为休息室般的协作环境。 使用围绕它的石窟和织物覆盖形式，可以采用不同的姿势，如休息，坐姿或栖息。

Slice, 2015

A long screen with thousands of LEDs are suspended over an escalator bank. At the bottom of the escalator, you can see an image of yourself displayed in the LEDs. As you travel up the escalator, your image becomes more and more deconstructed into abstract fields of color.

“Beyond their visually arresting impact for show attendees, our sculptural installations at NeoCon are an essential, unifying feature of our communications, as we aim to speak to our audience about meaning and process. We design our annual ad campaign, for instance, around the real stages of conceptualizing and developing the sculpture, between January and June; then, we feature photography of the completed, installed sculpture during the second half of the year, focusing on specific products on the display.”
—Marybeth Shaw, CCO, Wolf-Gordon

Ribbon, 2014

Measuring 26’ long, over 12’ wide, and 14’6” high, the 1,300-pound sculpture is suspended from a gridded truss that is rigged to the building’s massive load bearing structure. Appearing as an assemblage of sculptural ribbons, Ribbon Cloud is covered in 144 pieces of wall-covering and upholstery textiles, arranged as an array of the color spectrum. Twelve individual ribbons wind through the space, twisting and folding, to give show attendees a dynamic visual and spatial experience.

Force of Nature, 2013

Resembling a twisted spine that gives a sense of movement through color and form, this installation is nearly 30’ long and 14’ wide. It showcases 136 of Wolf-Gordon’s products, one on each side. As visitors ascend the escalator, the slats appear above them like a twisting array of fanned-out cards. The products were arranged by color, forming a gradient that goes from white to orange to red on the way up the escalator and purple to brown on the way down. The edge of each slat slopes one degree, adding to the sculpture’s twisting vortex appearance. The slats are made from foam sandwiched between two sheets of Masonite. An aluminum channel along the perimeter of each slat provides rigidity. Identical plywood boxes connect and space each slat.

Crystalline, 2012

Installed at the Merchandise Mart’s “town square” ahead of the annual NeoCon in Chicago, this 1,380-pound sculpture is composed of over 250 sides covered in over 500 yards of various Wolf-Gordon upholstery textiles, mirrors, and wallcoverings.

NeoCon attracts 40,000 attendees each year, and features some 700 exhibits, occupying 1 million square-feet of exhibition space spanning 10 floors of Chicago’s Merchandise Mart.