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品牌和设计计划
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出版物设计

Wolf-Gordon Identity

Wolf-Gordon是一家以设计驱动的公司,除了墙纸和纺织品,公司最重要的产品是其品味、创新和风格。在我们设计和开发Wolf-Gordon在NeoCon室内设计展上的装置系列之后,在这里查看,karlssonwilker重新打造了Wolf-Gordon的品牌形象。

Audio Commentary Marybeth Shaw, Vice-President, Product & Design Marketing

Wolf-Gordon logo update

Wolf-Gordon is a family-owned company that values its history. We updated the existing logo to communicate the contemporary, modern, and relevant brand they became. The logotype was slimmed down, and included a mix of customized Futura (Paul Renner) and Gotham (Tobias Frere-Jones). Maison Neue (Milieu Grotesque) is the headline and text typeface. We then redrew the wolf emblem to match the revised logotype, and updated the overall color palette, implementing a vibrant blue as the company’s primary color.

Wolf-Gordon Stationery

在重新设计商标后,我们接下重新打造其视觉形象的项目,包括相关产品、陈列室的标志、广告活动以及重要的布料样品书。此项目的设计策略主要是凸显客户丰富的产品,而其中最重要的元素就是图案与色彩。这能让产品自己说故事,也让产品的文案简洁并直达人心。所以我们的设计特别强调色彩与图案,并且根据Wolf-Gordon指定的色谱来排列产品的样品条,以展现Wolf-Gordon丰富的产品系列。

Trade show presence is an important part of Wolf-Gordon’s marketing program. We designed new trade show booths, including an interactive booth for the 2013 International Contemporary Furniture Fair (ICFF) featuring Wolf-Gordon’s Wink, a paint that creates a dry-erase surface. The booth received Metropolis magazine’s “Metropolis Likes” and “Editor’s Choice” awards.

Wolf-Gordon's wide range of swatch books are one of their most important sales tools.

Another very important part of Wolf-Gordon’s visual identity redesign was to rethink and re-launch their online presence. Both the design and user experience are a departure from their competitors product-browsing experience. Focusing on their vast product catalog, the website served as a straightforward tool for interior designers to get fast access to the vast product line offered by the brand. Swiping left and right, one quickly and intuitively engages with their products.

 

Web Development: Rubenstein Tech

50th Anniversary Book

 

In 2017, Wolf-Gordon moved to their brand new office on 333 7th Avenue, New York.
We, at karlssonwilker, designed the signage, wayfinding and supergraphics.