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品牌和设计计划
动态图形
环境图形设计
出版物设计

Vitra ID Chair

Vitra(维特拉)是一间瑞士家具家族企业,总部位于瑞士Birsfelden(比尔斯费尔登)。它制造许多国际知名设计师的作品。同时Vitra以其位于德国莱茵河畔威尔的园区而闻名,其建筑由许多著名建筑师设计,最出名的是Vitra设计博物馆。

Space Video

Cruise Video

We designed and produced the branding for Vitra’s Antonio Citterio’s ID Chair. The ID Chair was a radical departure from standardized office chairs and delivered (and still delivers) limitless configurations and customizable options.

Website and iPad Application

The campaign was based on a universe of identities—with three main animations, Rollercoaster, Space, and Cruise, as the basis for all creative. Applications included a microsite with a chair configurator (with over 100,000 possibilities), how-to’s, catalogs, digital and print ads, store and trade show displays, and various other product-support animations.

Vitra Catalog, designed in six languages