Vitra ID Chair
We designed and produced the branding for Vitra’s Antonio Citterio’s ID Chair. The ID Chair was a radical departure from standardized office chairs and delivered (and still delivers) limitless configurations and customizable options.
The campaign was based on a universe of identities—with three main animations, Rollercoaster, Space, and Cruise, as the basis for all creative. Applications included a microsite with a chair configurator (with over 100,000 possibilities), how-to’s, catalogs, digital and print ads, store and trade show displays, and various other product-support animations.