当Businessweek（商业周刊）被Bloomberg（彭博）收购时，周刊的忠实订阅读者已经习惯了Businessweek原本的界面外观。Bloomberg Busineweek的新定位和重新设计由主编Josh Tyrangiel和创意总监Richard Turley主导，karlssonwilker的合伙人Hjalti和Jan被委托开发和实现这个项目的信息图表和数据可视化系统。他们负责设计一个全面的设计指南来展现这个杂志的新排版和网格布局中的新系统。
This infographic system allowed individual infographics to become beautiful a sculptural team on their own, making them clearly identifiable as Bloomberg Businessweek’s. A lot of care and attention had to be given to each graphic and the style guide systematizes the individual processes and applications; from color hierarchy and raster percentages, to stroke widths, leading, and projection angles. The magazine’s typefaces are Neue Hass Grotesk and Publico (both Commercial Type, New York & London). Over the summer months of 2010, we trained the newly hired in-house infographic team and continued to add case studies and examples to the style guide, making it a dense, varied, and in-depth collection of visualizations for a plethora of different sets of data and contexts.
With Josh and Richard at the helm, Bloomberg Businessweek quickly established itself as the leading magazine, finance or otherwise, with daring content and brash graphic design.
American Badass (2012)
This magazine was Bloomberg’s best seller on the newsstand to date, with these types of sales figures typically being driven by the cover design. The American Badass issue featured an in-depth analysis into the usually secretive John Deere Company. The article tells the story of an American company being successful right after the economic crises, so the cover design required a sense of pride, patriotism and joy.
The design mixed a 3D model of an extra-strong tractor, a large special-effects explosion, and Americana typography.
Gamer Gate (2014)
The “Gamer Gate controversy” started in 2014 as a response to critics of the video game industry. The feminist media critic Anita Sarkeesian was one of the most notable targets of harassment for being vocal about what she considers to be a misogynist and sexist industry and culture. In the mist of #gamergate, Bloomberg hired karlssonwilker to design a cover featuring Anita and well-known video game characters (mostly male).
The design outcome was a fun, crazy cover, filled with a few Easter eggs, one of which is Hjalti’s face on one of the characters.