SWATCH
Swatch approached Karlssonwilker to design a series of watches for their 2019 collection. The Swiss watch powerhouse typically releases hundreds of new designs each year throughout their worldwide flagship stores and online. Beginning from a color and material brief, we developed a variety of designs, collection concepts, and accessory variations. From this initial batch of proposals, four watches were selected for production and release.
The Swatch MultiBoost and SwatchID have sold out many times since their release in 2019 and continue to be sold in stores and online.
The Swatch MultiBoost uses a combination of colorful linear and radial gradients to fill out the strap and face of the watch. The Swatch So Pink and So Blue were selected as explorations into metallic color throughout the surface of the watch and are a slimmer, simpler shape. Finally, the SwatchID highlights the architecture of this classic Swatch model down to the holes in the strap and the Swatch logotype. Using the signature Swatch red and bold, all caps, Trade Gothic Bold, the SwatchID was discussed internally as a detailed and repeatable format that could be replicated in other languages to suit the worldwide audience of the brand—though only the english version of the watch has made it through to production so far. Anecdotally, this was also the first time Swatch had successfully printed on the hands of the watch itself.
