Branding & Strategy
Signage & Wayfinding

Shoplifter/Hrafnhildur Arnardottir

Artist Shoplifter/Hrafnhildur Arnardóttir transformed the Icelandic pavilion at the 2019 Venice Biennale into a multi-sensory cavernous environment, made of her signature synthetic hair. Titled Chromo Sapiens, the exhibition combined color, sound, and textures for visitors to experience.


Karlssonwilker created the identity for this show, and designed a limited-edition double 12” LP that functioned as the catalog. It houses a transparent vinyl with multi-colored synthetic hair pressed inside, and features three commissioned soundscapes and an anthem by Icelandic heavy metal band HAM. The cover and back of the catalog is screenprinted with raised glow-in-the-dark ink, while white furry hair extrudes out from the spine. A 24-page booklet with interviews and several essays is also part of the piece.

Front, inside, back and LP