karlssonwilker Opening Mailer

While it took karlssonwilker four months to meticulously design and re-design their opening announcement, it took only an underwhelming four hours and $250 for the local newspaper printer to produce 600 copies of the announcement. Back in 2001, that printer also published a communist weekly, which has gone out of business since then.


1-color newsprint was not the initial choice, but a necessary monetary reality for our partners, Hjalti and Jan, in their early days. Through it, they found one of their go-to ways of expression: quick and dirty b/w vector drawings, with lots of boxes, and an illogical mix of Trade Gothic Bold and DIN Bold.



Audio Commentary Jan and Hjalti talking about the Opening Mailer (1:26)

Through Agency Access, they bought an address list and mailed it in a small envelope hoping for the best. They were actually able to get a few projects and clients from it, one example being Capitol Records with The Vines project. ROI galore. Who needs 4-colors and coated stock?