For the launch of their coupé, MINI, the famed British automotive brand owned by BMW since 2000, celebrated this long-anticipated model release with two projects by karlssonwilker. Part 1 is an exploration into the merging of the real and the virtual.


We initiated a collaboration with UK’s Dazed Magazine to produce a 12-page fashion story. Six up-and-coming fashion designers were commissioned to share their vision of contemporary urban life. At the same time, we experimented with the MINI’s original 3D CAD files. Our goal was to bring the fashion shots and the car-based virtual volumes seamlessly together into the same world.

Photography by Anthony Maule
Hair by Chi Wong at Julian Watson Agency
Make-Up by Lisa Houghton/Jed Root






Overview of the six finished compositions
“Grill & Mirror” (Alina wears Paul Stafford)
“Door & Speedometer” (Alina wears Jaeyeon Lee)
“Roof” (Henry wears Shaun Samson)
“Air Vent” (Alina wears Steven Tai)
“Trunk" (Alina wears Ziyeon Kim)