MICA Artist’s Guide
Maryland Institute College of Art's (MICA) publishes its Artist’s Guide as a key tool for attracting prospective students. As Karlssonwilker was brought on board to design this pocket-sized guide, our goal was to break through the clutter of printed matter from colleges and universities by creating a fun and provocative design that would grab the inquisitive student's attention and shake them up a bit.
The book was formatted as a small guide to applying to art schools in America, viewed through the lens of MICA's programs. Using the bright colors and MICA logo from previous books, we built a new visual system to playfully communicate key application dates, course offerings, and school statistics. Introducing and concluding the guide are a series of prompts calling on the students to engage with the book in more or less ludicrous ways such as putting it in the freezer or stand on top of it while talking to a friend.
- The illustrations were created using a variety of tools including but not limited to pencil, VR drawing setup, and C4D
Introducing and concluding the guide is a series of prompts calling on the students to engage with the book in more or less ludicrous ways. The illustrations were created with a variety of tools including pencil, VR drawing setup, and C4D.
Each section of the book uses a different background technique, such as full floods of color or thin diagonal lines. The changing backgrounds distinguish the text blocks and signal to the reader that they are in a new section.
The typography used throughout the book is the same as is used in the Prospectus and includes typefaces from some contemporary foundries including Milieu Grotesque, Type Supply, and Binnenland.
