Marymount Manhattan College

Marymount Manhattan College asked us to redesign their student admissions viewbook. The assignment was to communicate both the Fine and Performing Arts as well as the Liberal Arts and Science programs in an exciting and engaging format for high school students and their families.

 

We brought together Marymount Manhattan’s diverse educational offerings in a dual-sided, oversized publication with a rotating center section focusing on New York City as the college’s campus. Current Marymount students were photographed in Central Park, Broadway’s Theatre District, the Met Museum and neighborhood cafes sharing what college life is like at this Upper Eastside institution.

Printed by LSC Communications, Kentucky

20 viewbooks, stacked

 

 

The 10.5″ x 16.5″ zine intertwines vibrant digitally rendered shapes and objects with new and existing images, showcasing the colorful collegiate life of Marymount students. The publication’s size and inspiring design is eye-catching in the sea of college viewbooks, attracting both prospective students and their families.

The new viewbook is divided into two different sides of the same brain:
Red for the Fine and Performing Arts and Blue for Liberal Arts and Sciences.

Red Section

 

The Fine and Performing Arts are divided into Theatre Arts, Dance and Art & Art History. Marymount’s renowned arts programs are paired with red shapes ranging from vibrant pigeons to shiny spheres.

 

 

 

 

 

 

 

 

NYC Section

 

This section is a dense, visual blog showing MMC undergraduates traversing their Upper Eastside blocks, visiting local staples and heading downtown to the theater district. The content on each spread rotates to physically lead the reader into the next half of the viewbook as they rotate it.

 

 

Each spread adds 30 degrees of tilt to the axis of the spread culminating in the center spread of the viewbook where blue and red appear together atop images of the Upper Eastside.

 

 

 

 

Blue Section

 

The Liberal Arts and Science section is divided into Business, Communication and Media Arts, Humanities and Social Sciences, and general Sciences. Marymount’s wide range of offerings are assigned blue shapes ranging from complex pipe systems to nebulous clouds.