Karlssonwilker launch mailer

While it took us four months to meticulously design and re-design our big opening announcement back in 2000, it took an underwhelming four hours and $250 for the local newspaper printer to produce 600 copies of it. At that time, the printer also published a communist weekly, which has unfortunately gone out of business since.

One-color newsprint was not the initial choice, but a necessary reality for us in our early days. Through this limitation, we found one of our go-to ways of expression: free association black and white vector drawings, lots of boxes, and an illogical mix of Trade Gothic Bold and DIN Bold.