Karlssonwilker launch mailer

    While it took us four months to meticulously design and re-design our big opening announcement back in 2000, it took an underwhelming four hours and $250 for the local newspaper printer to produce 600 copies of it. At that time, the printer also published a communist weekly, which has unfortunately gone out of business since.

    One-color newsprint was not the initial choice, but a necessary reality for us in our early days. Through this limitation, we found one of our go-to ways of expression: free association black and white vector drawings, lots of boxes, and an illogical mix of Trade Gothic Bold and DIN Bold.

    Audio CommentaryJan and Hjalti give the back story to the illustrated suits on the cover
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