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Italian American Museum
The Italian American Museum (IAM) has been a staple of New York City's Little Italy neighborhood for many years. As IAM embarked upon a large redevelopment project that will result in a newly constructed museum space, Karlssonwilker was commissioned to create the new branding.
Working closely with the museum and the architect for the project, Op.AL, we developed a “typographic zipper” logo mark. The museum, which is located on a bustling corner in a rapidly changing neighborhood, aims to serve as a cultural hub and community nexus for Italian Americans. The logotype captures this coming together of cultures and histories.
The new custom facade was designed by Op.AL Architects.
Photo Credits: Sahar Coston-Hardy/Esto.
- Branding & Strategy
- Website & Interactive
- The museum is expected to re-open in 2024
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A style guide that documented the surrounding ephemera of the brand included colorful red and green blocked patterns and strong typographic headline blocks.
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We also designed and developed the museum’s communications program as well as its pre-opening website which will remain in place through the completion of construction.