Italian American Museum
The Italian American Museum (IAM) has been a staple of New York City's Little Italy neighborhood for many years. As IAM embarked upon a large redevelopment project that will result in a newly constructed museum space, Karlssonwilker was commissioned to create the new branding.
Working closely with the museum and the architect for the project, Op.AL, we developed a “typographic zipper” logo mark. The museum, which is located on a bustling corner in a rapidly changing neighborhood, aims to serve as a cultural hub and community nexus for Italian Americans. The logotype captures this coming together of cultures and histories.
The new custom facade was designed by Op.AL Architects.
Photo Credits: Sahar Coston-Hardy/Esto.
- Branding & Strategy
- Website & Interactive
- The museum is expected to re-open in 2024
A style guide that documented the surrounding ephemera of the brand included colorful red and green blocked patterns and strong typographic headline blocks.
We also designed and developed the museum’s communications program as well as its pre-opening website which will remain in place through the completion of construction.