Icelandic Provisions

Skyr is an Icelandic dairy product that has been a provision of Icelanders for nearly one thousand years. It is similar to yogurt, but thicker, and creamier.


Icelandic Provisions partnered with karlssonwilker to create their visual identity, including logo and packaging for six distinct flavors that are sold exclusively in the United States. It is the only Skyr made in the U.S. using an original Icelandic recipe with heirloom Icelandic cultures.

Illustrations by Dan Craig

Each flavor was illustrated in the shape of a traditional Icelandic cairn, a mound of rough stones used as landmark.