Branding & Strategy

El Diner

Back in 2001 we landed our first project with Goldman Properties, NY, providing art direction, design and copywriting for a revamped diner in Philadelphia. The diner would be open 24/7 and was geared towards the students at the neighboring Penn State campus. Unfortunately, after only four short months in business it suddenly closed down, though we were assured it was due to non design-related factors.

Audio Commentary Jan & Hjalti with the late Mr. Tony Goldman