12 Days in Serbia
Belgrade’s FIA Art Group, together with Publikum, had commissioned and produced a special calendar for the Serbian public throughout the turmoil of the 1990s, as a way to offer a glimpse of hope and positivity.
karlssonwilker partners Hjalti and Jan, were the first non-Serbs invited to take on this project. Rather than providing a standard calendar design in the safety of our studio, they wanted to put their feet on the Serbian ground so that they could smell the air, try the food, and get an insight into the local culture. Their hope was to create an immersive project that would take place in real-time over the course of twelve days, with one piece of design produced every single day, ending up with 12 pieces: a full calendar. Instead of over-thinking and having the luxury of time, they forced themselves to produce on the fly and to create a public statement that same day, which turned out to be more nerve-wracking than expected.
From their landing at Nikola Tesla airport, being greeted by singing children and traditional dancers, Jan and Hjalti realized the importance of the project, which got their heart rate up and their adrenaline pumping, helping to give them the inspiration that was needed to deliver a worthy final project. Daily trips included visits to various landmarks, as well as ongoing conversations, interviews, and visits with politicians and famous musicians, artists, and all kinds of young creatives. There were plenty of experiences with locals, and of course, the food and drink, which helped to inspire the twelve pieces created in real-time.
Hjalti and Jan had the pleasure (and distress) to be interviewed multiple times each day from a multitude of media outlets. See how they fared here.