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Wolf-Gordon: Neocon & Ad Campaign, 2016

To mark the 5th anniversary of Wolf-Gordon sculptures at NeoCon Design Fair, we teamed up with Graham Kelman and New Motor to create a multifaceted structure in the main lobby at the Merchandise Mart in Chicago. The sculptural installation provided an area that aimed to encourage conversation and relaxation during the fair with Wolf-Gordon upholstered seating. The ad campaign accompanied the installation's internal design process as done in previous years.

Architecture by Graham Kelman

Construction by New Motor




Sketches by Graham Kelman
Concept rendering by Graham Kelman
At New Motor in Red Hook
A built-in screen showed playful pattern animations
Examples of the 2016 Ad Campaign (January, March, and July)
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  • Identity/Branding
  • Motion/Web
  • Spatial/Experiential
  • Music/Graphics
  • Editorial/Infographic
  • Miscellaneous