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Wolf-Gordon: Neocon & Ad Campaign, 2015

The fourth in the series of sculptures for Wolf-Gordon at Chicago’s Merchandise Mart for the international design fair NeoCon 2015. While the ad campaign revealed the creative process behind the annual installation, the piece itself was a playful, interactive LED object. Visitors could play with their abstracted portrait while going up the main escalator. A recording of the sculptures video stream was used to create a new Wolf-Gordon pattern, to be released in Fall 2015.

Additional design, fabrication, programming and installation by the fantastic people at A-V Controls.

Photography by James Shanks.




Testing Wolf-Gordon's Patterns
Programming and Constructing the Sculpture
Neocon Sculpture
Ad Campaign
Giveaway
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  • Identity/Branding
  • Motion/Web
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  • Music/Graphics
  • Editorial/Infographic
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