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SoHo Building

For Goldman Properties, we designed the signage and wayfinding system for their landmarked 12-story SoHo Building in downtown Manhattan. Composed of perpendicularly mounted letters, the exterior signage is slowly revealed as one approaches, and is legible only from the respective entry points into the building.

Audio Commentary
Passersby on Greene Street (0:27)

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  • Identity/Branding
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