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The Reykjavik Art Museum Visual Identity

Listasafn Reykjavíkur (Reykjavik Art Museum), the largest visual art institution in Iceland, worked with us on developing their new identity and design system as part of its transformation effort.


We designed a system that provides the museum with visual tools to express its diversity in programming and shows a connection between the museum’s three houses. 


Listasafn Reykjavíkur (The Reykjavik Art Museum) is comprised of three distinct and prominent cultural institutions: the Contemporary Art Museum located in Hafnarhús, the Modern Art Museum in Kjarvalsstadir and the Ásmundur Sveinsson Sculpture Museum, housed in Ásmundardafn. 


Logo Animation
Logo Variations
"The Reykjavik Art Museum partnered with prominent New York-based design studio karlssonwilker inc. to offer a fresh perspective on the development of a cohesive brand identity for its three art museums. karlssonwilker's collaboration with Reykjavik Art Museum marked a natural union, as one of the studio’s partners Hjalti Karlsson was born and raised in Reykjavik. The karlssonwilker design lens has an inherent cultural awareness which speaks to both local and international audiences". — Ólöf Kristín Sigurðardóttir, Museum Director
Museum Stationery
Various Posters
Museum Ticket
Store Items: Pencil Cases, Notebooks, Totebag, T-shirts, Mugs, Pins and Umbrellas
Museum Patterns
Signage (close to Kjarvalsstaðir)
Flags at Asmundarsafn
Website Re-design
  • Show All
  • Identity/Branding
  • Motion/Web
  • Spatial/Experiential
  • Music/Graphics
  • Editorial/Infographic
  • Miscellaneous