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Nike's Human Race

On August 21, 2008, almost one million runners around the world joined forces and participated in the largest running event ever held. Along with Melcher Media and Nike, we designed the book and website that documented the event. The book featured individual, customized covers with photos chosen from either the event’s professional photography, or images uploaded by participants. Turnaround time for the book's design was only 10 days following the race. 

Technically made possible by Against All Odds Productions.




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  • Identity/Branding
  • Motion/Web
  • Spatial/Experiential
  • Music/Graphics
  • Editorial/Infographic
  • Miscellaneous