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MINI: Fashion Series

For MINI’s launch of the Coupé, we conceived of and initiated a collaboration with UK’s Dazed & Confused magazine to develop a 12-page fashion story. Six up-and-coming fashion designers were asked to share their contemporary visions. We then melded the fashion shots with the MINI Coupé’s original 3D CAD files, blurring the lines between real and virtual.

Photography by Anthony Maule, Hair by Chi Wong/Julian Watson Agency, Make-Up by Lisa Houghton/Jed Root




“Air Vent” (Alina wears Steven Tai)
“Roof” (Henry wears Shaun Samson)
“Door & Speedometer” (Alina wears Jaeyeon Lee)
“Grill & Mirror” (Alina wears Paul Stafford)
“Trunk" (Alina wears Ziyeon Kim)
“Headlights” (Henry wears Tomislav Mostecak)
MINI Behind the Scenes
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