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MINI: Road Trip

In celebration of the 2011 launch of MINI's Coupé, we created a 24-page story entitled "Another Day, Another Adventure," and designed the accompanying website. Starting in Munich and ending in Istanbul, we drove three factory-new MINIs (two MINI Cooper S Coupés and one MINI Cooper SD Countryman) through eight countries and nine cities. 1,900 miles later we had interviewed countless people, experienced fascinating culture, and taken in some awe-inspiring sites, all later featured in Matter Magazine. This road trip was our second project with MINI.

Photography by Sven Hoffmann, Jan Wilker, Hjalti Karlsson, and Nicole Jacek.

Writing by Kevin Braddock. Videography by Alfred Nrecaj.

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