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Ironbound Hard Cider

Ironbound Hard Cider, the bold and fresh flavored cider brand is created exclusively from fresh-pressed American apples, sourced from small-scale orchards and made in Newark, New Jersey. We have worked on establishing Ironbound’s brand identity through designing overall packaging such as the 6-pack carriers, Ironbound cans, glasswares, collaterals and merchandise.




"Ironbound can be perceived as a complicated brand; it’s a blend of urban masculinity, pastoral agriculture, and colonial-era heritage. Oh, and a little Jersey attitude thrown in for good measure. The karlssonwilker studio achieved the impossible—they transformed this message into a stunning and powerful brand identity of which we could not be more proud. Their work is a striking breath of fresh air that stands alone in the very cluttered space of the beer fridge."— Charles Rosen
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  • Identity/Branding
  • Motion/Web
  • Spatial/Experiential
  • Music/Graphics
  • Editorial/Infographic
  • Miscellaneous