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For "Mexico," the tenth album released by the Icelandic band GusGus, we took over the creative direction and design. We first produced and created the music video for the title track. From there we developed the entire campaign: introducing a new GusGus logo and designing the album, vinyl, single covers, merchandise, stage graphics, and tour collateral.

"Mexico" Music Video: directed and created by karlssonwilker inc. and Alex Czetwertynski, edited by Shane DeBlasio at Hooligan NYC.
Crossfade singles
Airwaves singles
Obnoxiously Sexual singles
Back stage passes
Tour posters
Tour visuals
An earlier version of the music video for the song "Crossfade" before switching to "Mexico."
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  • Identity/Branding
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