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El Diner

Back in 2000 we landed our first project with Goldman Properties: revamping a diner in Philadelphia. We provided art direction and copywriting, and design the identity and collateral. Open 24/7, the restaurant was geared towards students at the neighboring Penn State campus. Unfortunately, El Diner is no longer open. We were assured it was not closed because of design-related factors.

Audio Commentary
Hjalti & Jan talking with Tony Goldman (1943-2012), former CEO of Goldman Properties (2:20)

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