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Wolf-Gordon: Identity

Wolf-Gordon is an American commercial wallcovering and upholstery firm founded in 1967. As part of Wolf-Gordon’s identity update, the logotype was re-interpreted and slimmed down, and the wolf emblem was adjusted. An emphasis is given to Wolf-Gordon’s vast range of products, where patterns and colorways are now prominent elements on all company materials.

Audio Commentary
Jan with Marybeth Shaw, Chief Creative Officer at Wolf-Gordon (1:10)

Wolf-Gordon's primary typeface is Maison Neue, designed by Berlin-based typeface designer Timo Gaessner.
A spectrum of Wolf-Gordon products is a key element of the brand identity.
Product Catalogs
Grethe Sørensen Collection brochure and postcard for the 2014 International Contemporary Furniture Fair
Wink is Wolf-Gordon's clear coating that transforms painted walls, wallcovering, wood, and metal into dry-erase surfaces. In addition to designing marketing and promotional materials, we updated the Wink and Wolf-Gordon lockup and refreshed the Wink color palette.
The "Exquisite Wink" interactive tradeshow booth, based on the Surrealists' "Exquisite Corpse" game, received Metropolis magazine’s “Metropolis Likes” and “Editor’s Choice” awards at the 2013 International Contemporary Furniture Fair.
Time-lapse Video by James Shanks
The Wink Kit turns the "Exquisite Wink" project into an interactive board game and lets sales reps share the experience with clients.
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  • Identity/Branding
  • Motion/Web
  • Spatial/Experiential
  • Music/Graphics
  • Editorial/Infographic
  • Miscellaneous