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Museum of the Moving Image

The new identity for the Museum of the Moving Image (MoMI) was developed over a three-year period in tandem with construction of the museum’s new extension. We adapted the façade’s triangular grid, designed by Leeser Architecture, to create three typefaces used for MoMI’s new identity system, store items, digital interfaces, and permanent exhibitions.


Along with Leeser Architecture, we received the 2011 Excellence in Design Award from the New York City Design Commission for the renovation and expansion of MoMI.

Audio Commentary
Hjalti & Jan with Rochelle Slovin, former director of MoMI (0:22)

As the natural light changes, so does the atmosphere of the museum’s interior.
These guys wouldn't move, so we couldn't get a clear shot of the logo on the step and repeat.
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  • Identity/Branding
  • Motion/Web
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  • Editorial/Infographic
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